SHAPE America’s 50 Million Strong is a Vision not a Prescription

There’s a memorable scene in the popular Sandra Bullock movie “Miss Congeniality” in which she’s asked, “What is the one most important thing our society needs?” The audience greets her first response with confused looks and silence so Bullock’s character quickly adds “and world peace.” The mood of the room instantly transforms. The crowd smiles and enthusiastically applauds. World peace was a vision that struck a very visceral emotional connection. What’s not to like about world peace? It’s something society obviously needs and for most of us well worth supporting.

Noticeably, the reaction of the listening audience wasn’t to pause and demand a definition of “world peace.” They had no problem understanding the intent. Similarly, who among us has any problems understanding what it means to be educated, hard working, ethical, trustworthy, competitive, dependable, organized and so on. We don’t need definitions. We get it. Sure, we each have slightly different perspectives on what exactly these words mean, but in general we GET IT!

Why then is the notion of getting kids physically active and healthy (which is what 50 MS represents) proving so hard for some people to understand and support? It’s no different from “world peace.” Yes, we can slice and dice the vision up in an effort to come to some sort of precise definition but to what purpose? Who needs it? Just as all of us likely support “world peace,” surely all PHE professionals can agree that “getting kids physically active and healthy” is a good thing to rally behind.

To those who believe this vision is best achieved through teaching to national standards – great! Go for it. To those who believe that advocating for “physical literacy” and “health literacy” will accelerate progress – fine, go ahead and use these terms. To those supporting LMAS or adopting a CSPAP approach, good for you! And to those who pay little attention to initiatives from outside groups or assessing standards, but pay a lot of attention to building relationships and preparing your students to be active and healthy inside and outside of school – more power to you!

It’s not the WHAT and HOW of 50 MS that’s so important but rather the WHY. The purpose behind what most of us seem to agree we should be aspiring to do. Whatever works for you is fine if it means that America’s youth are as a result choosing to become more physically active and are making healthier lifestyle choices. It‘s the result we need to be concerned about, the destination, rather than how different teachers are getting there.

Attempting to dictate to America’s 250,000 physical and health education teachers how best to educate 50 million uniquely different students would be a huge mistake. Over the past few months, several teachers have written about 50 MS: First in pelinks4u and more recently in PHE America. Unlike some of us, these teachers had no problems interpreting what 50 MS meant to them. And in some ways their views were all a bit different. There’s absolutely nothing wrong with this. Why should any of us believe that we have the capacity to dictate to others what 50 MS truly means? We don’t – we can’t – and we shouldn’t. In fact, the more any of us try to be prescriptive the more likely 50 MS will fail.

The notion that physical education should strive to get young people physically active and healthy was repeatedly expressed in the nearly 2000 essays submitted as part of NASPE’s PE 2020 initiative. 50 MS evolved from PE 2020 as a way to refocus the profession on what it needs to do to succeed in the future. 50 MS attempts to break the PE profession’s perennial pathologically desperate search for respect in America’s public schools. For years, we’ve foolishly convinced ourselves that through helping our classroom colleagues teach their content, everyone’s perceptions of the value of our unique subject matter would change. They haven’t. Instead, we’ve failed and continue to fail to do the very thing we most care about: To get young people more active and improve their health.

Physical and health educators have a vital role to play in what – if we did it right – could become a huge, transforming-for-the-profession, success story. Getting kids committed to living physically active and healthy lives takes a whole lot more than being physical activity organizers. Physical and health educators can deliver on this promise better than anyone else because success demands preparing young people with the skills, knowledge, opportunities, and desire to make wise lifestyle choices. No one else is present in the lives of America’s 50 million school-attending students as much as us. 50 MS is a moonshot vision that with us working together as a team is doable.

It’s time to seize upon the many ways each one of us can make 50 MS happen. I can’t do it for you and I can’t do it without you. It’s up to all of us if this is going to work. Just realize that while you delay, while we let school administrators, school boards, and policy-making legislators continue to be confused about the purpose of school physical and health education, respect for our profession and your future job security continues to diminish. 50 MS is our lifeline. Grasp it quickly before it disappears.

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8 Comments
  1. I agree with Dr. Jefferie’s inspiring assertions. The 50 Million Strong commitment is a vision that is on a par with the moonshot of the 1960s. Just as that vision eventually became a reality through team work, hard effort and persistence our 50 MS vision can become a reality as well. It is too important not to pursue wholeheartedly, just as the lunar mission was, because it will change the face of our profession and the health future of America.

  2. We knew when we were able to get to the moon and what it would look like, so the moonshot vision had a clear destination. While we all embrace the vision of 50 million strong, how will we know we’ve arrived?

    • Excellent question Wendy. Wish there was a simple answer. But remembering that every child is different complicates things doesn’t it? What being “regularly physically active” or “healthy” means is going to look different for each child depending on his or her abilities. There’s general agreement that 60 minutes of daily physical activity is a good target. Perhaps this is good enough for our purpose as teachers, but in reality it’s not enough for some students and perhaps too much for others. Interestingly, Clarke Hethington wrote about this 80 plus years ago. He pointed out that no one can dictate to the body how much activity it needed. Each body is different and has different needs. Interesting thought that I think we should remember when trying to be prescriptive. With a class of 30 students what might be a measurement you’d suggest?

  3. Changing behavior to get support for Physical Education is a marketing campaign, marketing experts would suggest the campaign, the message and call to action be fine tunedto ONE message. Using the terms “physical literacy”, “health literacy”, “active lifestyle” , “physically active”, exercise, “Let’s Move”, “Play 60” to describe the promoted behavior confuses the target market (consumer) who will tune out-which could part be the reason all the efforts to promote the message has failed to date. I would love to see a leader step forward in this effort and get all the organizations, associations, local, state, and national private and public groups, stakeholders and individuals to settle on one singular message and action step. An example of this is the federal government’s efforts to prevent forest fires. The “only you can prevent forest fires” campaign; since its inception, Smokey’s forest fire prevention campaign has reduced the number of acres lost annually from 22 million to 4 million. Imagine what could happen if everyone would advocate, promote, and act on one message-I believe we could have the same impact Smoky did.

    • At this summer’s PE Institute in Asheville, the session on TheNewPE.org will be to organize the implementation of this “universal, tag” brand (add it to any standards based program title/ name / brand) for the standards based teaching of PE, so that stakeholders from students to superintendents to legislators know that what is being taught (in more and more places) is different, better and for life.

      • So, to the extent that I support Jeffries’ comments that “whatever works” is good, there is a focused, standards based New PE that promises to elevate PE’s position at the education table.

  4. I agree wholeheartedly with Lee Spieker, 50 million strong is many things including a marketing campaign and we need to “settle on one singular message and action step”. I believe that the following definition of 50 million strong taken from the SHAPE America website provides that singular message.

    “50 Million Strong by 2029 is SHAPE America’s commitment to empower all children to lead healthy and active lives through effective health and physical education programs.”

    The key word here is COMMITMENT and that may be the most effective message we can give to the world and physical educators about what 50 million strong is. My personal commitment to empower all children to lead healthy and active lives leads me to take actions to support that commitment.

    Paul Clinton
    Past-President SHAPE America NWD
    Past-President SHAPE Washington

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