There’s a memorable scene in the popular Sandra Bullock movie “Miss Congeniality” in which she’s asked, “What is the one most important thing our society needs?” The audience greets her first response with confused looks and silence so Bullock’s character quickly adds “and world peace.” The mood of the room instantly transforms. The crowd smiles and enthusiastically applauds. World peace was a vision that struck a very visceral emotional connection. What’s not to like about world peace? It’s something society obviously needs and for most of us well worth supporting.

Noticeably, the reaction of the listening audience wasn’t to pause and demand a definition of “world peace.” They had no problem understanding the intent. Similarly, who among us has any problems understanding what it means to be educated, hard working, ethical, trustworthy, competitive, dependable, organized and so on. We don’t need definitions. We get it. Sure, we each have slightly different perspectives on what exactly these words mean, but in general we GET IT!
Why then is the notion of getting kids physically active and healthy (which is what 50 MS represents) proving so hard for some people to understand and support? It’s no different from “world peace.” Yes, we can slice and dice the vision up in an effort to come to some sort of precise definition but to what purpose? Who needs it? Just as all of us likely support “world peace,” surely all PHE professionals can agree that “getting kids physically active and healthy” is a good thing to rally behind.